Throughout our renovation, people would ask me what a coworking space is, and more importantly, why I would want to trade my sweats for work attire. Why leave my basement when I can get away with doing what I want, when I want at home?
I believe there are people like me in this rural area who love what they do. Who thrive on talking with other people. Being around other ideas. I also believe more people might move back to a rural area if they can get a piece of that urban "togetherness" they have at their current job.
This article's been around for a while but I think it offers insight into why people who work from home may want to hang up their slippers for an environment geared toward fueling their passion. Take a look at Why People Thrive in Coworking Spaces.